The Yeti

 Amazon Black Friday and Spring Sale featured a Yeti character. I worked on the TV, social and DOOH media.

ROLE
Motion Designer

CLIENT
Amazon

AGENCY
Amazon

Hero broadcast and OLV for Black Friday Week. UK national TV and digital pre-roll.

BRIEF

Amazon's Yeti character needed to show up consistently across the full media mix for Black Friday Week and Spring Sale. From national TV to a purchasable animated gift card on Amazon.com.

APPROACH

Produced 4 formats each in 10 EU languages For Black Friday and Spring Sale campaign. TV/OLV for national broadcast, a DOOH version adapted for large outdoor screens,a social media edit, and an animated gift card designed as a premium digital product sold directly on Amazon.

IMPACT

International reach across TV, DOOH, Social media, and Amazon.com across the UK and EU. Live product during peak retail periods. 4 formats, 2 campaigns, 10 languages. 

DOOH

Large-format outdoor screen version across the UK. Pacing and legibility adjusted for viewing at distance. Subtle movement of Fur and background to add depth to the image. Keeping the offer as a prominent feature.

Social

Instagram

Social Media edit cut for Black Friday week. Each version included a different end frame product available on Amazon.

Gift card

An animated gift card purchasable across the EU directly on Amazon. It was designed as a premium digital product, not just a marketing asset.