Branding for jewellery company Grillz first campaign in collaboration with the rapper J hus. The logo symbolism embodies phi a symbol that represents the golden ratio. As well as the companies ethos of balance, royalty and prestige as carried by the companies professional dentistry standards and precision.
The logo purple and gold being the companies primary colours, royalty and prestige.
Digitally designed hand placed rubies, VVS diamonds and 9ct gold.