SuperBolt

A superhero TV campaign for Virgin Media starring Usain Bolt social and story formats delivering the casting concept across Instagram, with BBH London. The ad and Social creatives humourise the idea of endlessly searching dating apps in his search for his perfect Sidekick.

ROLE
Senior Motion Designer

CLIENT
Virgin Media

AGENCY
BBH London

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BRIEF

BBH London's SuperBolt campaign starred Usain Bolt as a broadband superhero hunting for a sidekick. The TV concept needed to be extended into Instagram Stories without losing its energy or absurdist charm.

APPROACH

Created social media executions a casting teaser plus individual character-led spots for Mo Farah, Lauren Steadman, and Spencer Matthews. Each one re-edited and animated for the tap-to-advance mechanic, with pacing and personality tailored per celebrity.

IMPACT

National UK TV  Social Media assets. 4 celebrity partners with combined followings of millions. Campaign across broadcast and paid social.

Casting 

Instagram stories 9:16 created for Virgin media campaign with Usain Bolt. SuperBolt is trying to choose a sidekick. I edited and animated these.

Sir Mo 

Sir Mohamed Muktar Jama Farah, CBE OLY commonly known as Mo Farah, is a British distance runner. The most successful British track athlete in modern Olympic Games history, he is the 2012 and 2016 Olympic gold medalist in both the 5000m and 10,000m.

Lightning Lauren

Lauren Steadman a British Paralympic athlete. She competed at both the 2008 Summer Paralympics in Beijing and the 2012 Summer Paralympics in London as a swimmer, before switching to the paratriathlon for the 2016 Games in Rio where she won a silver medal in the Women's PT4.

Spencer Superfast 

British television personality from shows such as Made in Chelsea, Celebrity MasterChef, The Bachelor, The Jump and Spencer, Vogue and Wedding Two.