Zoemini

Director and editor on two Canon Zoemini product launch films, combining live-action dancer footage with animated in-app sticker designs.

ROLE
Director, Motion & Editor

CLIENT
Canon

AGENCY
Eight and Four

Hero product film for the Zoemini S2 Camera. Dancers filmed against mulitiple backgrounds clever editing with animated in-app stickers integrated into the live footage in post.

BRIEF

Canon needed product launch films for the Zoemini S2 camera and Zoemini printer. Aimed at a young, creative audience who use instant photography as a form of self-expression.

APPROACH

Directed and edited two films combining live-action dancer footage with animated stickers sourced directly from Canon's in-app design library bridging the product's digital and physical worlds in a single visual language.

IMPACT

2 product launch films. Director, Motion & Editor credit. Distributed across Canon's social and digital channels, UK and international.

Zoemini Printer

Companion film for the printer, following the same creative language. Animation adapted to communicate the moment a digital image becomes a real-world print.