Submarine

Senior Motion Designer on two Weetabix TV campaigns with BBH London — packshot motion on the Submarine brand strength ad and the Any-Which-Way-A-Bix £10k on-pack promotion.

ROLE
Senior Motion Designer
(packshot)

CLIENT
Weetabix

AGENCY
BBH London

January brand ad on Weetabix’s strength positioning. A submarine emerging from a bowl of Weetabix. Packshot motion produced as Senior Motion Designer.

BRIEF

Two Weetabix national TV campaigns with BBH London: the January Submarine brand ad (strength positioning) and the Any-Which-Way-A-Bix promotion featuring a £10,000 on-pack prize.

APPROACH

Senior Motion Designer on the packshot for both ads the technically precise, brand-critical animation of the product itself within the finished broadcast creative. The Submarine spot required the packshot to sit convincingly inside an absurdist scenario; the promotional ad required legible on-pack prize messaging at broadcast spec.

IMPACT

2 UK national TV ads. £10k prize promotion mechanic. Packshot motion delivered to broadcast specification for both campaigns.

Win £10k

Versatility platform campaign with £10,000 on-pack promotion and in-store activity. Packshot motion ensuring promotional details read clearly on broadcast.