Social Campaigns

Social-first motion across paid, organic, and performance channels  for brands including Amazon, Tesco, Samsung, Jack Daniel's, and Treatwell. Every piece built for the format it lives in: the right aspect ratio, the right pace, the right hook within the first two seconds.

ROLE
Senior Digital Designer

CLIENT
 Amazon, Tesco, Samsung,
Jack Daniel's, Treatwell

AGENCY
 Amazon, BBH, Treatwell,
Jack Daniel's

Valentines 

Personalised Instagram Story ad games for Tesco Mobile's Valentine's Day campaign at BBH London. Three separate versions of the same interactive game each tailored to a different handset: iPhone 11, Samsung S10, and Huawei P30  served to users based on their device and browsing behaviour.

Format: 9:16 Instagram Stories
Client: Tesco Mobile
Agency: BBH London

Treatwell 

Valentines social ad for Treatwell's paid social channels. Increased clickthrough rate by 1.2%. Produced using AI-assisted motion workflows taking a static image through to a fully animated 9:16 video ad. Part of an ongoing exploration of AI-driven production techniques that reduce turnaround time without sacrificing brand quality.

Format: 9:16 Instagram / TikTok
Agency: Treatwell

SSC Napoli 

Social content created for Amazon's official partnership with SSC Napoli produced during the club's Serie A title-winning season. A series of social posts distributed across Italian and international markets, connecting Amazon's brand with one of European football's biggest cultural moments of that year.

Format: 1:1 Social
Client: Amazon XCM

Apple & Tonic 

One of a series of Instagram Story animations created to introduce Jack Daniel's range of flavoured whiskeys to a younger audience. Each piece follows a recipe format styled to feel editorial and aspirational rather than overtly promotional, matching the brand's tone while driving product awareness through content people actually want to watch.

Format: 9:16 Instagram Stories 
Client: Jack Daniel's 
Agency: Freelance  

Veg Power 

Instagram campaign animation for Veg Power a charity-backed initiative on a mission to get children eating more vegetables. Only 1.2% of food and drink advertising on UK TV promotes vegetables, and Veg Power exists to close that gap.

Created a series of playful, character-driven animations designed to engage children from early years through to their teens energetic, bold, and built specifically for the pace of Instagram.

Format: 9:16 Instagram Stories
Client: Tesco
Agency: BBH

Students Deal 

Snapchat campaign for Samsung's student discount offer at BBH London. The creative brief called for a meme-led approach tapping into the visual language of student culture to make the promotion feel native to the platform rather than like advertising.

A series of animated meme-format pieces emphasising the highs and lows of student life, driving awareness of Samsung's student cashback and deals programme.

Format: 9:16 Social
Client: Samsung
Agency: BBH London

Carl's Casserole

Social content for Tesco's long-running Food Love Stories campaign at BBH London one of the UK's most recognised food advertising platforms. Carl's Casserole is one of a series of social assets produced to extend the campaign into digital channels, maintaining the warmth and human storytelling of the TV work in a format built for social feeds.

Format: 9:16 Social
Client: Tesco
Agency: BBH London