B2B Videos

Two projects for Cisco delivered through Velo Marketing. A customer success story shot on location in Europe, and an animated explainer that went on to feature on Cisco's global website and be screened at their international annual conference. Both required translating complex technology into clear, engaging visual content for a global B2B audience.

ROLE
Senior Editor, Motion & Videographer

CLIENT
Cisco

AGENCY
Velo Marketing

BRIEF

Two Cisco projects: a customer success story filmed on location in Austria documenting the Cisco, Frink, and Signa partnership and an animated Circular Economy explainer produced for Cisco's global website and annual internal conference.

APPROACH

Flew to Austria for the success story, location scouting, shoot, and edit for Cisco's global case study library. For Circular Economy, developed the visual narrative for Cisco's resource recovery model and produced a motion graphic built to work at both web scale and large-format conference screen.

IMPACT

1 international location shoot. 1 animation on Cisco's global website and internal conference. Two distinct formats, one consistent output standard.

Cisco & Frink Customer Success Film

Cisco's global customer success series documents real-world partnerships between Cisco and its clients showing how their technology and solutions create measurable change for businesses around the world.

For this film I travelled to Austria to work with Cisco, Frink, and Signa researching the story in advance, directing interviews on location, operating camera, and editing the finished piece for international distribution. The brief was to capture an authentic, human story that demonstrated the Cisco-Frink partnership without feeling like a product showreel. Shot and edited to sit within Cisco's wider global customer storytelling series.

Cisco Circular Economy Animated Explainer

Cisco's Circular Economy initiative represents a fundamental shift in how the company approaches product lifecycle moving from a linear model where products are used and discarded, to a circular model where resources are recovered, regenerated, and resold at the end of their service life.

I designed and animated an explainer film to communicate this complex sustainability strategy in a clear, visually compelling way  making a technical business commitment feel tangible and accessible for a global audience.

The animation was selected to feature on the Cisco global website and was screened as an educational tool at Cisco's international annual conference reaching employees, partners, and clients worldwide.

Featured on cisco.com
and presented at Cisco's internal annual global conference.