Keep It Fresh
Virgosol's Keep it Fresh campaign went live across Italy. The DOOH display relates to particular themes and interests of the youthful audience (sport, gaming, partying etc.), illustrators have brought to life the ‘Keep it Fresh’ mantra in their own styles.
The campaign embodies the brand’s ethos, recreate, be different, behave in a fresh way, try new things and get noticed, giving the youth across Italy the confidence to ‘Keep It Fresh’.